If you’re reading this, you have likely reckoned with the fact that the two-party system does not work for us. And as you’ve begun to explore other options, like voting third-party, you may have been met with resignation, dismissiveness, or even judgement from friends and family…

There are undercurrents that interrogate the authenticity and effectiveness of the Target Boycott. Walmart is just as worthy a candidate for a national boycott, perhaps even more so. However, while a national boycott of Walmart and other mega retail-stores is needed, it could expose more gaps than we are prepared to fill. The outrage is selective on purpose—Target is the perfect mark.